Visualising an art exhibition
An experiment in visual communication
Studio 12 is a collective of artists (and friends) based on the Mornington Peninsula, on the outskirts of Melbourne, Australia. The group exhibits in pop-up gallery spaces throughout the year; with many of the artists also exhibiting in permanent galleries in the region. Over the past 5 years they’ve held over a dozen exhibitions throughout the peninsula.
The collective was formed by a group of friends who used to meet once a week on a Wednesday evening to painting together and sharing stories. A like-minded group of individuals with diverse backgrounds that had a shared sense of community and a passion for supporting local artists and local galleries.
Each artist has their own unique skills and perspective on the world and a typical exhibition will often include oils and acrylics of Victorian coastal scenes or the Australian bush, to ink and water colour of iconic buildings such as the Sydney Opera House and Melbourne’s grand terrace houses, to more traditional still-life, to ancestral homes like Venice, to bold abstracts and mixed-media pieces.
Exhibitions are held throughout the year and typically last a few weeks. Enormous effort goes into each exhibition. Artworks need to be created, venues secured, advertising materials created and distributed; and while most of the exhibitions are incredibly successful, there is always some anxiety and uncertainty. How many paintings will be sold? Will everyone sell?
I wanted to explore some ideas around predicting the success of an exhibition – What makes a painting attractive to a buyer? Is it just about the artwork? or the price? or a particular artist? or a particular medium; and if you were asked to describe an exhibition, how might you do that? Is there a visual way to capture the essence of an exhibition, or it something you have to experience in person?
– This is an ongoing project:
About the data
The data was collected from Studio 12's 2018 Autumn Exhibition. Each visualisation is based on 150 artworks from 10 different artists.
Parameters include: artist, physical size of the artwork, medium (oil, watercolour, acrylic, mixed media, pen and ink/wash), material (canvas, board), and the value of the piece.