What can science learn from advertising? – Sara Camnasio

 

For your Friday afternoon coffee. An oldie but a goodie…

This talk was given at a local TEDx event in New York, produced independently of the TED Conferences. For a long time, science has been made out to be dense, complex, and inaccessible. Sara explains how we can fix science's bad rap, and how to make the field more exciting and engaging to young people - especially students like her.

Over the past couple of years I’ve had the opportunity to design and develop a couple of astronomy research websites, including the first iteration of OzGrav. This talk reminded me of two of my favourite “what a mess” research websites that can only be described as disasters from a design perspective…

 Theoretical Particle Physics Group – University of Melbourne

Theoretical Particle Physics Group – University of Melbourne

 ARC Centre of Excellence for All-Sky Astrophysics in 3D

ARC Centre of Excellence for All-Sky Astrophysics in 3D

About Sara Camnasio

I met Sara a couple of years ago at Astro Hack Week 2016, held at the Berkeley Institute for Data Science and GitHub HQ in downtown San Francisco. With a strong interest in science communication and multi-media, I remember her website being really impressive and full of creative side projects. It definitely made me think more carefully about how I could present my own independent projects and experiences as part of broader career portfolio. Over the past few years she’s managed to make the successful transition from astronomy research assistant/graduate student at the American Museum of Natural History to designer; creating engaging user experiences at Designit.

Oh, did I mention she’s also a 2017 National Geographic Young Explorer (wow!)…