Shoppar are an early start-up retail analytics company, developing real-time data analytics technology and software. They work with major brands – Samsung, Hugo Boss, Sky TV, and Heineken, and use facial analytics to capture customer demographics and behaviour. The data is delivered to their clients via their custom built Shoppar App. The dashboards include data on specific marketing campaigns, customer demographics, and the devices installed in each store.
Beyond the aggregated stats in these dashboards, Shoppar do not currently leverage their rapidly growing data store. By utilising data science, Shoppar hope to unlock deeper insights from their data; identifying trends and extracting meaning that enables them to further develop their product and service. Their end goal is to maximising the effect of marketing strategies and deliver increased value for the clients.