Tuesday, September 12, 2017, 8:00pm – 9:00pm
To say that stories are a central part to our existence would be an understatement. Everyday we watch and listen to the stories created by amazing storytellers from around the world. Whether it be the newest Marvel Blockbuster, AAA Video Game or even a local stage production. It is natural human behaviour and a way that we express ourselves. Stories provide us with entertainment and how to make sense of the world, and as technology advances, the way we tell stories is evolving.
Once we told stories through etchings on a cave wall, now we are able to bring you to virtual worlds where you are actually a part of the story. Bringing true immersion as it activates our senses on a deeper level to create stories that resonate with us on a deeper level.
Join us as we discuss immersive storytelling, the evolution of the medium, and the progression of the ways we tell these stories. With a focus on stories that bridge a physical or emotional divide, our panelists demonstrate how through the medium of VR we are able to experience or empathise with subject matter in a way previously unimaginable.
Anna Reeves – Producer & Co-Founder, The Stand in My Shoes Project
Anna is creative entrepreneur, producer and writer with a passion for culture change storytelling. She has worked for leading media production houses including: CordellJigsawZapruder, XYZ Films/Foxtel, and Renegade as a business affairs & brand manager. She was the US Campaign Director for a high profile worldwide anti-poverty campaign, The Global Poverty Project, and was Charity Partnerships Manager for Lux & Eco, an online eco-store working on projects such as Red Carpet Green Dress for the Oscars.
Anna has written and produced company culture videos as part of transformative workshops with the STW Group and global organisations such as the Accor Asia Pacific Hotel group, Qantas BT, Westpac Group, KPMG, Vodafone, and AusPost. She created, wrote and produced That StartUp Show, a web-series focused on start up culture with a global viewership of over one million. She is currently working on The Stand In My Shoes Project, a VR documentary film and education lab exploring the evolution of empathy. She has a Bachelor of Arts and Law from Australian National University and was accepted into the Victorian College of the Arts for drama/acting.
Ahmed Salama – Creative Director & Co Founder, The Stand in My Shoes Project
Ahmed is a creative entrepreneur, designer and developer with a passion for impact storytelling and VR. He is a two time Directors Guild Award Nominee and AIMIA Award winner for his prolific work in innovative storytelling and development. As creative director, he produced critically acclaimed internet cult hits such as the “The Tunnel” – the first feature film to be crowd funded and released commercially via BitTorrent with over 20 million downloads worldwide – and the Free Hugs Campaign – Australia’s first online viral music video spawning a worldwide movement. In his role as Creative Director and Director, he has created transformative stories for leading brands such as Accor, Qantas, Vodafone and Westpac.
Recently Ahmed has worked on directing and producing That Startup Show, distributed via BitTorrent with over a million viewers worldwide. He holds a Bachelor’s of Design and Master’s of Design from the University of New South Wales. Ahmed is also co founder of The Stand In My Shoes Project, a VR empathy lab and documentary film.
Dirk Ullrich – Director, Immersive technology strategy and innovation, Avanade
Dirk is the Practice Lead for Immersive Technology for Avanade Australia specifically working with clients to identify and build HoloLens, AR/VR applications and use cases which drive efficiency, productivity andconsumer and employee engagement across entertainment, manufacturing, mining, gas, utilities, healthcare and telecommunications. He recently lead the HoloLens development for one of Australia’s largest telecommunications businesses and is running ideation sessions for a number of entertainment companies around immersive storytelling, marketing and advertising.
Dirk has over 20 years experience in technology and digital having held senior management and leadership roles across many ASX listed companies.
Cassie De Colling – Director, UKU360
Cassie is an award winning Australian director, filmmaker and content creator. She works around the world on projects spanning across documentary, advertising and VR.
She is one of the pioneering women in the VR space and is one of first top 5 directors in Australia to receive VR funding from Screen Australia for her project UKU360°. UKU360º is a 360 VR experience that explores our intrinsic human relationship to the ocean and it’s inhabitants.
Creating the first phase of UKU360º required navigating storytelling in VR, printing 3D rigs for underwater filming and collaborating with world champion freediver Ai Futaki as well as designers, musicians and technical advisors. UKU360º was selected for the Alternative Realities market at Sheffield Documentary festival in June and is currently being marketed to attract further funding.
Joel Zika – VR Artist, Lecturer, Deakin University
Joel Zika is an artist and academic from Melbourne Australia where he lectures in Screen and Design at Deakin University. Joel has spent his career researching the history of popular entertainment especially the Ghost trains and Haunted houses which he signals as key to the way we understand immersive experiences.
He is the founder of The Dark Ride Project, a Virtual Reality initiative to document the last of America’s haunted amusements using the latest VR tools. He builds these and many other VR works, creates digital projections, exhibits prints and writes extensively about amusement parks, haunted attractions and VR and Horror.